Best Things to Do in Puglia: The Ultimate Guide

Why Puglia Should Be Your Next Italian Adventure
Unlike the crowded tourist trails of Rome or Florence, Puglia presents an authentic Italian experience where centuries-old traditions thrive alongside stunning natural beauty. The region's diverse landscapes encompass everything from the dramatic limestone cliffs of the Adriatic coast to the rolling hills dotted with ancient olive groves and distinctive trulli houses.
Top Historic Towns and Cities to Explore
Lecce: The Florence of the South
Lecce boasts stunning Baroque monuments that have earned it the nickname "Florence of the South." The city's golden limestone buildings create a harmonious architectural symphony throughout the historic centre. Must-see attractions include:
Basilica di Santa Croce
A masterpiece of Lecce Baroque style with incredibly detailed façade carvings
Piazza del Duomo
One of Italy's most beautiful cathedral squares, particularly magical at sunset
Roman Amphitheatre
Dating back to the 2nd century AD, showcasing Lecce's ancient heritage
Palazzo dei Celestini
Former monastery turned government building with stunning baroque details
Alberobello: UNESCO World Heritage Trulli Town

Rione Monti
The largest concentration of trulli houses, perfect for wandering and photography
Trullo Sovrano
The only two-storey trullo, now a museum showcasing traditional life
Church of Sant'Antonio
A unique trullo-style church worth visiting
Local artisan shops
Purchase authentic Puglian crafts and souvenirs
Spectacular Coastal Destinations
Polignano a Mare: Clifftop Drama and Azure Waters
This picturesque coastal town perches dramatically on limestone cliffs overlooking the Adriatic Sea. The beautiful white-washed houses of the old town overlook the crystal-clear Adriatic Sea, creating one of Italy's most Instagram-worthy destinations.
Centro Storico
Wander the narrow medieval streets lined with whitewashed buildings
Lama Monachile Beach
A stunning pebble beach nestled between towering cliffs
Terrazza Santo Stefano
Offers breathtaking panoramic views of the coastline
Sea caves exploration
Take boat tours to discover hidden grottoes along the coast
Otranto: Where East Meets West

Italy's easternmost town offers a fascinating blend of Byzantine, Norman, and Ottoman influences. The historic centre, surrounded by impressive fortifications, tells stories of centuries of cultural exchange.
Otranto Cathedral
Famous for its remarkable medieval mosaic floor depicting the Tree of Life
Castello Aragonese
Imposing 15th-century fortress with panoramic sea views
Historic centre
Maze of narrow streets perfect for evening strolls
Nearby beaches
Some of Puglia's most pristine coastal areas
Charming Valle d'Itria Towns
Ostuni: The White City
Known as "La Città Bianca," Ostuni's gleaming white buildings cascade down a hillside, visible for miles across the olive grove-covered countryside.
Historic centre
Completely whitewashed buildings creating a unique urban landscape
Ostuni Cathedral
Gothic architecture with a stunning rose window
Panoramic viewpoints
Spectacular vistas across olive groves to the Adriatic
Local olive oil tastings
Sample some of Italy's finest extra virgin olive oil
Locorotondo: Circular Medieval Charm
One of Italy's "Most Beautiful Villages," this perfectly preserved circular town offers authentic Puglian atmosphere without the crowds.
Traditional trulli architecture
Less touristy than Alberobello but equally charming
Historic centre
Circular layout following medieval defensive walls
Local wine culture
Famous for excellent white wines and traditional masserie
Panoramic terraces
Outstanding views across the Valle d'Itria
Natural Wonders and Outdoor Adventures
Gargano National Park: Puglia's Natural Paradise
Go for a hike in Gargano National Park to experience Puglia's diverse ecosystems, from ancient forests to dramatic coastlines.
Foresta Umbra
Ancient beech forest perfect for hiking and wildlife spotting
Vieste
Stunning coastal town with beautiful beaches and sea stacks
Tremiti Islands
Pristine archipelago ideal for day trips and diving
Monte Sant'Angelo
UNESCO World Heritage site with important religious significance
Salento Peninsula: Beaches and Coastal Beauty
The Salento peninsula offers some of Italy's most beautiful and diverse coastlines, from rocky Adriatic shores to sandy Ionian beaches.
Santa Maria di Leuca
The tip of Italy where two seas meet
Porto Cesareo
Marine protected area with crystal-clear waters
Torre dell'Orso
Iconic twin rock stacks and pristine sandy beaches
Gallipoli
Historic island town with excellent beaches nearby
Culinary Experiences and Food Culture
Traditional Puglian Cuisine
Puglia's culinary traditions centre around simple, high-quality ingredients transformed into extraordinary dishes.
Must-try dishes:
Orecchiette alle cime di rapa
Ear-shaped pasta with turnip tops
Burrata
Creamy mozzarella cheese originated in Puglia
Frise
Traditional twice-baked bread topped with tomatoes and olive oil
Focaccia barese
Puglia's unique style of focaccia with tomatoes and olives
Best food experiences:
Local cooking classes
Learn traditional recipes from Puglian nonnas
Olive oil tastings
Visit historic masserie for premium oil experiences
Wine tours
Explore Puglia's emerging wine regions
Street food tours
Discover authentic flavours in local markets
Hidden Gems and Off-the-Beaten-Path Destinations
Matera: Cave Dwellings and Ancient History
Though technically in Basilicata, Matera is easily accessible from Puglia and offers one of Italy's most unique experiences.
Sassi districts
Ancient cave dwellings carved into limestone cliffs
Rock churches
Byzantine frescoes hidden in cave sanctuaries
Panoramic viewpoints
Stunning vistas across the ancient cityscape
Cultural events
Regular festivals celebrating local traditions
Castel del Monte: Mysterious Octagonal Castle
This UNESCO World Heritage site represents one of medieval architecture's greatest mysteries, built by Emperor Frederick II in the 13th century.
Traditional Masserie: Agricultural Heritage
Historic fortified farmhouses scattered throughout the countryside offer insights into Puglia's agricultural traditions and often provide exceptional dining experiences.
Best Time to Visit Puglia

Spring (April-May): Perfect weather, fewer crowds, wildflowers in bloom
Summer (June-August): Beach season but very hot and crowded
Autumn (September-October): Excellent weather, harvest season, fewer tourists
Winter (November-March): Mild temperatures, very quiet, some closures
Getting Around Puglia
By Car: Essential for exploring rural areas and small towns efficiently
By Train: Good connections between major cities like Bari, Lecce, and Brindisi
By Bus: Local services connect smaller towns and villages
Airports: Bari (largest), Brindisi, and smaller Foggia airport
Where to Stay in Puglia
Luxury: Historic masseries
Mid-range: Charming bed & breakfasts in historic centres
Budget: Agriturismos offering authentic rural experiences
Unique: Trulli houses available for short-term rentals
Explore our exclusive collection of villas in PugliaPractical Tips for Your Puglia Adventure
Language
Learn basic Italian phrases; English less common than in tourist areas
Currency
Euro; credit cards widely accepted in cities, cash preferred in rural areas
Driving
International driving permit required; be prepared for narrow historic centre streets
Dining
Lunch typically 1-3 PM, dinner after 8 PM; many restaurants close Monday evenings
Shopping
Local specialties include ceramics, olive oil, wine, and handmade textiles
Frequently Asked Questions
How many days do you need in Puglia?
A minimum of 5-7 days allows you to see the main highlights, but 10-14 days provides a more comprehensive experience including time for relaxation and deeper exploration of the countryside.
Is Puglia suitable for families with children?
Absolutely! Puglia offers family-friendly beaches, fascinating historical sites that capture children's imagination, and a relaxed pace perfect for family travel.
What's the best way to get to Puglia?
The biggest airport is Bari, with direct flights to many European cities. Alternatively, fly into Rome or Naples and take a train or drive south.
Is Puglia expensive to visit?
Puglia offers excellent value compared to northern Italy or other Mediterranean destinations, with affordable dining, accommodation, and activities.
Do I need to speak Italian in Puglia?
While English is spoken in tourist areas and hotels, learning basic Italian phrases will enhance your experience, especially in smaller towns and rural areas.
What should I pack for Puglia?
Comfortable walking shoes for cobblestone streets, sun protection, light layers for variable weather, and swimwear for beach visits.
Are there direct flights to Puglia from the UK?
Yes, several UK airports offer direct flights to Bari during peak season, with year-round connections available via major European hubs.
Is it safe to travel in Puglia?
Puglia is very safe for tourists, with low crime rates and welcoming locals. Standard travel precautions apply as anywhere.
Conclusion
Puglia represents the very best of authentic Italian travel - where ancient traditions thrive, exceptional cuisine delights at every turn, and stunning landscapes provide the perfect backdrop for unforgettable memories. From the fairy-tale trulli of Alberobello to the baroque splendour of Lecce, from pristine Adriatic beaches to rolling countryside dotted with centuries-old olive groves, this remarkable region offers experiences that will capture your heart and soul.
Whether you're seeking cultural immersion, culinary adventures, natural beauty, or simply the joy of slow travel in one of Italy's most authentic regions, Puglia delivers on every front. The combination of excellent value, warm hospitality, and diverse attractions makes it an ideal destination for couples, families, solo travellers, and anyone seeking to discover the real Italy beyond the well-trodden tourist trails.
Start planning your Puglian adventure today, and prepare to fall in love with one of Europe's most enchanting and unspoiled destinations. From the moment you arrive until your reluctant departure, Puglia will reward you with memories to treasure for a lifetime.