Careers
SEO Manager

Careers at The Thinking Traveller

SEO Manager

London, UK
Full-time, Maternity cover

We are no longer accepting applications for this role

We are seeking a highly skilled and experienced SEO Manager to join our dynamic digital marketing team. The ideal candidate will have a passion for travel and a proven track record in driving organic traffic growth. As an SEO Manager, you will be responsible for developing and implementing effective SEO strategies to enhance our online presence, attract high-quality traffic, and increase conversions for our villa product.

Working Partnerships: Digital and Brand Marketing team, Technology team, external agencies/bloggers/influencers etc.

Your Responsibilities

  • Create and execute comprehensive SEO strategies aligned with business objectives
  • Conduct regular keyword research to identify opportunities for content optimisation and expansion
  • Optimise on-page elements including meta tags, headers, images, and internal linking structures
  • Collaborate with the content team to produce, and write, high-quality, SEO-friendly content (including video content) and manage our blog content
  • Ensure content is aligned with the latest SEO best practices and tailored to our target audience
  • Conduct regular content audits to identify gaps and opportunities for improvement
  • Monitor and improve site architecture, page speed, mobile responsiveness, and overall technical performance
  • Work closely with the web development and UX team to implement technical SEO changes and enhancements
  • Conduct regular technical audits to ensure website health and compliance with search engine guidelines
  • Use tools such as Google Analytics, Google Search Console, ContentKing and other SEO tools (Ahrefs and Conductor) to monitor performance
  • Track, analyse, and report on key SEO metrics, providing insights and recommendations for improvement
  • Stay updated with industry trends, algorithm changes, and best practices, adjusting strategies based on competitive insights and industry trends
  • Develop and execute effective link-building strategies to improve domain authority and search rankings
  • Engage in outreach activities to build relationships with relevant influencers, bloggers, and industry partners
  • Conduct regular competitor analysis to identify strengths, weaknesses, and opportunities
  • Adjust strategies based on competitive insights and industry developments
  • Deliver weekly and monthly website performance and channel ROI reporting
  • Work closely with the Performance Marketing Manager to align SEO and Paid Media strategies, ensuring optimal visibility and effectiveness

Your Specifications

  • Proven experience as an SEO Manager or similar role in the luxury travel industry or a related field
  • Strong understanding of SEO principles, algorithms, and best practices
  • Excellent analytical skills with the ability to interpret data and provide actionable insights
  • Strong project management skills and the ability to handle multiple tasks simultaneously
  • Strong organisational skills with the ability to organise tasks and adjust priorities depending on changing workflows
  • Passion for travel and an understanding of the luxury travel market
  • Experience co-ordinating with external agencies on projects and campaigns to continually drive the best performance
  • Excellent Copywriting and CMS editing skills
  • Commercially focused, versatile with a can-do approach
  • Problem solving and willing to learn new technologies or skills
  • Able to demonstrate high level of numeracy with strong attention to detail – Excel competency is essential
  • A team player with excellent communication skills and able to build strong relationships within the company and externally with our partners
  • Experience of using third party tools to analyse and interpret data and trends Google Search Console and experience using SEO Tools (Such as SEMrush, Ahrefs ContentKing, etc)

Last updated: June 2024